Your Trusted Partner in FMCG Distribution

At Novus Trading, we specialise in importing and distributing premium FMCG products worldwide. Our portfolio features exclusive brands such as Ayio and Petrovskaia, along with a diverse range of alcoholic beverages, soft drinks, and food products. With competitive pricing, reliable supply, and a focus on quality, we help partners expand their reach and grow their business.

About us

Global Trade. Local Commitment.

Novus Trading was founded in 2020 with a clear mission: to provide businesses across Europe with premium-quality alcoholic beverages at competitive prices. From the very beginning, we have built a solid reputation in the international market, driven by quality, customer satisfaction, and efficiency.

In 2022, we expanded our portfolio with the import of Petrovskaia, a brand that quickly became a favourite among our customers. In 2023, we broadened our focus to include soft drinks and other food products, offering our clients a wider selection of high-quality FMCG items.

In 2025, we launched our domestic sales operations in the Netherlands under the name Raavana. This company is dedicated to serving both B2B and B2C customers with a diverse range of alcoholic beverages, soft drinks, and food products, always maintaining the same commitment to quality and exceptional service.

2020
Founded
100+
Trusted Partners
500+
Products Sourced
50+
Countries Served
Our values

Building a Fair and Sustainable Future Together

We work hand in hand with farmers and producers, building lasting relationships based on trust and fairness. Our mission is to support their growth through fair trade, sustainable practices, and shared success, creating value that reaches far beyond the products we deliver.

What we do

Trusted Supply of Drinks, Food & More

Empowering Your Business

Business Solutions

From private labeling to global sourcing, we offer end-to-end services to help brands and businesses grow worldwide. Our expertise covers logistics, warehousing, production, compliance and market entry support, giving you the tools to scale without limits.